Karlstad Energy is a Public service company owned by the City of Karlstad. The profit goes back to the city with the intention on building the cities infrastructure. All for a better future. Both for environment and for citizens. Karlstad Energy handles everything from garbage collection and recycling to the district heating power plant. They guarantee a fair price with a minimum of damage to the environment. This outdoor campaign from Bulldozer Reklambyra, Karlstad aims to lead the citizen to www.karlstadenergi.se where it will remind the citizens of Karlstad the benefits of having their own energy company that works for them and without self-interest, unlike other more competetive energy companies that both are bad for the environment and lures people with prizes that are untrue and unfair.